HEALTHCARE.
WITHOUT THE MARKUP.

I run a medical practice with a staff of about 100 people. More than half of them exist for one reason: to help us get paid. Billing, coding, insurance appeals, collections — an entire operation built around the simple act of getting compensated for care we’ve already delivered.

I’ll be honest: I’m jealous of coffee shops. You order, you tap your card, you’re done. Nobody argues about the price. Nobody waits 90 days to find out what they actually owe. I think medicine should work the same way.

It’s not just a professional frustration. Over the last two years, my girlfriend’s and my own out-of-pocket healthcare costs have climbed sharply, and every time a bill shows up, I find myself asking the same questions: Is my insurance even covering anything? Are they just making up the number? How are they getting away with this?

I got charged $700 for an X-ray. In my own practice, we get paid $70 for that exact same scan. I paid $271.01 out of pocket just to sit down with a gastroenterologist. $228.32 to see a dermatologist. These are routine visits — and there’s no way to know what any of it will cost until the bill shows up.

Here’s what I know from the other side of the desk: doctors would happily accept a lower rate if it meant getting paid directly, without the staff and hurdles required to collect from insurance. Cutting out that complexity isn’t just good for patients — it’s good for practices too.

Baseline Health Network exists to close that gap. We connect people directly with providers offering honest, upfront, out-of-pocket pricing — no insurance maze, no surprise bills, no guessing. Just transparency, and hopefully, lower costs for everyone.